Morning Reading 8 18 09

This is what I’ll call the EveryBlock edition, given the news yesterday that MSNBC purchased the former Knight Foundation challenge winner. Microlocal data is apparently the new pink, so a few links on what this all is about:

• First, the first sign of the news and what EveryBlock actually can do (from NY Times Bits)
• Next, post to the official EveryBlock blog from its developer, Adrian Holovaty, on the purchase
• Finally, the million dollar question: Why no newspaper company bought Everyblock (from Temple Talk)

Chalk this up this week as more proof of the value of going local, where supply is low but demand is needed for unique, specific information, is how news organizations very well may survive. Kudos to the Peacock for being the ones to take a whirl and saving EveryBlock after its Knight grant ran out at the end of June.