Twitter’s Newest Arena: Fan Control? [Now on Mediaite]

Buried in Bill Simmons’s NBA Round 2 wrap-up that was posted yesterday afternoon, he unveiled his newest idea: a Twitter account dedicated to starting chants during home games for his team, the Boston Celtics. Not sure what traditional media would ever have this ability, but really interested to see what Simmons does with this as the Cs have a chance to clinch a spot in the Eastern Conference finals come Thursday’s Game 6 against Cleveland. More about this innovative idea and the closest thing from history up at Mediaite.