What’s the Recipe?

Earlier this week, one of my Edelman colleagues asked me to put together a quick list of “the three keys” of building a niche in blogging. I’m by no means an expert, so I wanted to open up the floor a little to crowdsource it.

Here was my answer:

1. Read. Read about the topic as much as you can to become as much of an expert as possible. Reading is a competitive advantage in blogging, and one of the most overlooked.
2. Never stop creating content – no matter what your blog looks like, constantly writing is what helps people find it.
3. Find other bloggers with common interests and get to know them – don’t be afraid to e-mail a fellow author and offer your favorite recent post, they may start to do the same.

So now, by the glory of self-published content and technology, I ask for your help. What am I missing and what needs to go?