When J-School Becomes About Business, Not Just Reporting

Hats off to CUNY’s Grad School of Journalism, the Tow and Knight Foundations for launching a Center for Entrepreneurial Journalism. Working with Professor Jeff Jarvis, the center is dedicated to innovation (my favorite thing) and finding new business models for news.  The dedicated study of building the future of journalism isn’t just in creating good reporters, it’s also necessary to train the executives who will someday be making the decisions. Right now, those executives think about traditional models and things like subscriptions and pay walls. We need a new generation, and hopefully this program is part of the first step.

From the release:

The Center, which opens next month, will work to create a sustainable future for quality journalism in three ways:

  • Education of students and mid-career journalists in innovation and business management;
  • Research into relevant topics, such as new business models for news;
  • Development of new journalistic enterprises.

[…]

Faculty members are developing courses for the new M.A. degree. The courses, which will be pilot-tested next spring, are expected to teach business and management skills, the new dynamics of news and media economics, and technology and project management, with apprenticeships at New York startups. Upon approval by the New York State Education Department, the first entrepreneurial degrees are expected to be awarded in the spring of 2012, to students currently enrolled in the CUNY Graduate School of Journalism.

Excited to see what may come out of the Center.

Disc. – I have a soft spot in my heart for the Knight Foundation. Several years back in grad school, I worked as a research assistant under Syracuse’s Knight Chair. No way does that impact my thoughts on this Center.

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