The Cord Isn’t Cut…Yet

Some good stats are coming out out in the world of multi-platform broadcast. ComScore developed and released a study to gauge how viewers look to digital to complement or replace their broadcast viewing habits. Among other points, it looks like we aren’t anywhere close to digital only audiences taking over:

While even the 11 % is noteworthy, where it should get interesting is how the middle group – of combined viewers – grow. Other parts of the study showed that the highest group for network loyalty was the multi-channel viewer. How do you capitalize and how do you mobilize these groups to make sure they don’t become part of that 11 %?