The dirty work on the NAA study, via AEI:
Total print advertising in U.S. newspapers dropped to $4.36 billion from January to March, which was 8.2% below the same period last year, and fell to the lowest level of advertising revenue since the third quarter of 1982.
To which I respond with good news: we have more news than we’ve ever had before.
A great read on BuzzFeed about the problem of trying to drive traffic through Mitt Romney coverage. Spoiler: He’s no Sarah Palin.
Print. So reliable. Except when it doesn’t show up, which unfortunately happened to a few Globe subscribers around the city this morning. Trying to track the updates over on this Storify, but it looks like those Globes will be delivered come this afternoon.
Ze Frank, not surprisingly, nails it:
Via Universal Hub, Dan Rowinski notices something fascinating buried in the ICANN TLD requests:
The Boston Globe has applied for the domain registry .Boston throught the ICANN generic top level domain application program.—
(@Dan_Rowinski) June 13, 2012
Adam at UH talks a bit more about the business model:
And like Fenway bricks, the Globe will seek to sell personalized domains to Bostonians, who, being proud of their city, will rush to buy them. But non-locals need not fret – the Globe says it’ll sell a .boston address to anybody who wants one, such as people who want the world to know they’re moving to Boston or just enjoy the city.
Journalism be saved!
Some good stats are coming out out in the world of multi-platform broadcast. ComScore developed and released a study to gauge how viewers look to digital to complement or replace their broadcast viewing habits. Among other points, it looks like we aren’t anywhere close to digital only audiences taking over:
While even the 11 % is noteworthy, where it should get interesting is how the middle group – of combined viewers – grow. Other parts of the study showed that the highest group for network loyalty was the multi-channel viewer. How do you capitalize and how do you mobilize these groups to make sure they don’t become part of that 11 %?