For as much as digital is important, there are still several groups who are not active online users who must be reached in traditional ways. Pew released a new study that looks into some of these groups. The bullet points:
- 1 in 5 American adults aren’t online.
- Those who aren’t online? Senior citizens, those with lower education or living in households with low levels of income. Interestingly, Pew also noted that people who wanted to take the survey in Spanish (instead of English) were also less likely to be online.
- Those who aren’t online aren’t likely to get on it in the future: only 1 out of 10 of those not online said they’d be interested.
- Have a disability? You’re about 25 percent less likely to get online; that includes a small percentage (2%) of people who’s disabilities actually prevent them from using technology.
There are plenty more insights to come out of this, for sure. Moral of the story, digital isn’t for everyone.